Live Nation will deliver the first-ever Live Stubs digital collectible NFTs for fans purchasing tickets to the upcoming SWEDISH HOUSE MAFIA: PARADISE AGAIN TOUR, the band’s first tour in 10 years. Fans will be able to view, share, gift, trade, and resell their live stubs on Livenation.com. These are collector items and will not replace the digital tickets needed to physically enter the show.

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” said Michael Rapino, President and CEO, Live Nation Entertainment. “Special thanks to SWEDISH HOUSE MAFIA for kicking it off for their upcoming tour.”

Tickets for the SWEDISH HOUSE MAFIA tour go on sale Friday October 29 at SWEDISHHOUSEMAFIA.com. Live Stubs will automatically be given for free to fans who purchase a primary ticket to tour stops that are promoted by Live Nation and in venues powered by Ticketmaster’s digital ticketing platform. Fans can also share links to view their Live Stubs on social media to let friends know they will be attending the show. More features and offerings will be announced closer to the concerts. Long revered by fans for their bombastic live performances, the band’s previous outing, “One Last Tour,” sold over 1,000,000 tickets.

Live Nation’s NFTs, including Live Stubs, are minted on an eco-friendly blockchain. Beyond Live Stubs, many of the company’s festivals like Lollapalooza, EDC, Governor’s Ball have already created their own unique NFTs and marketplaces. Ticketmaster also has the ability to mint and share NFTs along with events ticketed through its industry-leading digital ticketing technology. Live Nation Entertainment has been investing in blockchain technology since 2018, and will continue to explore new products and offerings in the space.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

SOURCE Live Nation Entertainment

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