Technology now performs an important half in lots of facets of sports activities – enhancing the viewing expertise, encouraging fan engagement, aiding groups and gamers to extend efficiency, and extra. And as expertise itself advances, so does its potential for enriching the sports activities expertise. In our latest Capgemini Research Institute report, A complete new ball recreation: Why sports activities tech is a game-changer, we discover the subject of expertise in sports activities in depth, with a glance in direction of the longer term.

To perceive extra concerning the position of expertise in sports activities, we carried out a worldwide survey of 12,000 sports activities followers throughout 11 international locations, in addition to in-depth interviews with skilled sportspeople and business specialists.

Our evaluation discovered that followers more and more use expertise to reinforce their viewing expertise each inside and outdoors the venue. The advantages of expertise are intensive and span fan engagement, information and insights, expertise enhancement, and new immersive and digital experiences.

As expertise continues to reinforce the viewing expertise, followers point out that they may even favor to devour sports activities at house or outdoors of the venue, marking an actual change in attitudes in direction of sports activities consumption. On the skilled finish, expertise is reworking the participant expertise with new instruments and techniques to enhance coaching and efficiency, and to stop accidents.

Importantly, we additionally discover that expertise can play a big position in rising variety, inclusiveness, and environmental sustainability in sports activities – areas by which followers nonetheless anticipate groups to do extra.

In order to assist organizations navigate the digital way forward for sports activities, we conclude the report with a collection of actionable suggestions on how expertise could be employed to additional improve the sports activities expertise for followers, groups, and gamers alike.

Download the report to seek out out extra concerning the evolving position of expertise in sports activities.