Courtesy

Data and analytics government Chunguang Yu has joined Disney Entertainment Television, Networks & TV Business Operations as SVP, Data, Measurement and Advanced Analytics.

Chunguang strikes to Disney from NBCUniversal the place she led the measurement innovation and knowledge science staff. She will start her new position on September 11, reporting into Kavita Vazirani, EVP of Research, Insights and Analytics, Disney Entertainment Television, Networks & TV Business Operations.

Chunguang will deal with bringing collectively client analysis, syndicated measurement companies, Disney’s first occasion knowledge and superior analytics capabilities to create world class insights that gas key enterprise choices for Disney Entertainment, in response to the corporate. She will companion throughout the group to guide the evolution of the corporate’s forecasting method, drive transformation in knowledge and measurement operations, evolve approaches to cross platform measurement, and elevate the corporate’s use of superior analytics to gas enterprise choice making.  

During her time at NBCUniversal, she partnered throughout content material analysis, Peacock, gross sales technique, enterprise improvement, finance, expertise, and product groups to run multi-currency analysis and integration, develop knowledge clear rooms and produce outcome-based measurement options to the marketplace for advert gross sales income progress.  Prior to NBCUniversal, she labored at Comcast the place she led their knowledge pushed media optimization technique.  She additionally labored in Singapore the place she managed the strategic “customer360” undertaking to develop 1st occasion viewers knowledge ecosystem.