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Grubhub introduces the brand new advertising platform celebrating the enjoyment of ordering supply with a head-bobbing, appetite-spiking, artistic marketing campaign that includes the legendary artist
CHICAGO, Sept. 26, 2023 /PRNewswire/ — Today, Grubhub – a number one food-ordering and supply platform – formally debuts the “Did Somebody Say” advertising platform within the U.S. The new model platform celebrates that acquainted feel-good second when the doorbell rings and your Grubhub order arrives. The launch of “Did Somebody Say” kicks off with a artistic omnichannel marketing campaign anchored in a 60-second TV spot, that includes a music by the long-lasting rapper, entrepreneur, food-enthusiast, and cookbook creator, Snoop Dogg.
Experience the total interactive Multichannel News Release right here: https://www.multivu.com/players/English/9196651-grubhub-snoop-dogg-partnership-did-somebody-say-campaign/
“The new ‘Did Somebody Say’ platform and campaign featuring Snoop Dogg is a bold refresh for the Grubhub brand, anchored in the message that Grubhub is always the answer to customers’ delivery wants and needs,” shares Ariella Kurshan, senior vice chairman of development and advertising at Grubhub. “The campaign celebrates how Grubhub delivers not only food but the delight people feel when their order is on the way. We’ve all experienced that moment of joy when the doorbell rings and your food arrives – our new ‘Did Somebody Say Grubhub’ mnemonic encapsulates that feeling of joy perfectly.”
“Did Somebody Say” involves life anchored in a brand new TV business that includes Snoop Dogg delivering an unique, head-bobbing music that may give hungry Americans a style of his personal Grubhub supply delights.
“Music is a part of my heart and soul, and my love for food delivery goes right along with it ‘cuz when you’re as busy as me, you gotta stay fueled with good food,” said Snoop Dogg. “Whether it is rooster wings to the crib or a sizzling tub soak with a pizza slice on the aspect, while you hear ‘Did Somebody Say,’ you realize Grubhub delivers what you need, while you need.”
The catchy and upbeat campaign, conceived by creative agency McCann London and produced by their production arm Craft Worldwide, saw global market success since its initial debut in 2020 by Grubhub’s parent company, Just Eat Takeaway.com (JET). After successful campaigns across Europe, Canada, and Australia spanning over 19 markets and amassing more than 1 billion views, the vibrant TV spot kicks off an extensive U.S. campaign effort that will come to life across paid and organic social, in-product placement, OOH creative ads, consumer sweepstakes* and more.
Want to get delivery like a G?
Then be sure to tune in to Grubhub’s social channels to participate in the #DidSomebodySayGrubhub sweepstakes. From Thursday, September 28 – Monday, October 2, Grubhub will be launching several giveaways inspired by the television spot in which winners will receive a $500 present card to order no matter they like, from pizza to the recent tub to wontons on a catamaran*.
Follow @Grubhub on X, Instagram, and TikTok.
For extra info on Grubhub, go to https://about.grubhub.com/.
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Grubhub features more than 365,000 restaurant partners in over 4,000 U.S. cities.
**NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Sweepstakes starts on 9/28/23. Must be a resident of the U.S., and at least 18 years of age to enter. See official rules right here. Sponsor: Grubhub Holdings Inc.
SOURCE Grubhub Inc.
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