DALLAS — Main Event Entertainment, which operates 43 family entertainment centers across the country, has handed its PR and social media duties to 160over90.

Endeavor-owned 160over90 won the business in a competitive pitch. Located just outside Dallas, Main Event Entertainment previously partnered with Fort Worth PR agency OCG+.

As Main Event’s PR and social media agency of record, 160over90 is responsible for the full range of communications duties including social strategy and execution, media relations, messaging and promotions.

The firm also will handle the company’s initiatives with partners including The Birthday Party Project, the Dallas Cowboys and Special Olympics.

“If ever there was a year to test if you have the right agency partner, I think 2020 will be that year we all remember, and thankfully we couldn’t be more proud and appreciative of the world-class support from our new partners at 160over90,” said Main Event marketing communications head Doug Terfehr.

“Every opportunity we’ve brought to them has been met with an undeniable commitment to helping build and better our brand. They are smart, fast, creative and fun, and as an entertainment brand, that fits our approach perfectly.”