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A passenger tries out a pair of Rokid AR glasses on a Hainan Airlines flight in China.
Rokid
BEIJING — Hainan Airlines this week began letting passengers on some routes use Rokid’s augmented reality glasses without spending a dime for in-flight leisure, the tech startup introduced Thursday.
Chinese start-up Rokid claimed it is the primary time AR glasses — which permit computer-generated photos to be superimposed on the true world — have been used at scale on flights. Passengers can watch 3D films, learn e-books and play easy video games utilizing the glasses, as a substitute of doing so on a built-in monitor.
Apple’s Vision Pro digital actuality headset, which is not accessible in China but, comes with a motion-stabilizing “travel mode” to be used on airplanes. The gadget allows wearers to see the real world utilizing what the corporate calls “spatial computing” expertise.
Rokid’s take care of Hainan Airlines is extra of a advertising and marketing effort to spice up customers’ consciousness of AR glasses, reasonably than a big business deal, the startup’s founder and CEO Misa Zhu informed CNBC in a cellphone interview Wednesday.
He claimed Rokid was in talks “with lots of airlines” for related partnerships, together with no less than one main worldwide operator. Zhu stated he wasn’t licensed to reveal particulars, however expects extra bulletins within the subsequent few months.
Hainan Airlines is without doubt one of the main flight operators in China, and gives worldwide routes as nicely. The firm launched a brief video to advertise its collaboration with Rokid.
Zhu stated the airline purchased lots of of Rokid AR glasses for passengers to make use of without spending a dime on greater than 20 flights. Each pair retails for simply over 3,000 yuan ($420) and weighs 75 grams.
For comparability, Apple’s Vision Pro prices about $3,500 and weighs 600 grams to 650 grams.
Hainan Airlines first examined Rokid’s AR glasses on a business flight from Shenzhen to Xi’an on Wednesday, and is rolling out the units on many different flights beginning Thursday, Rokid stated.
The preliminary trial interval is ready for a month, coinciding with the weeklong Lunar New Year vacation in China that formally kicks off on Saturday, throughout which lots of of thousands and thousands of locals journey domestically.
“Airlines are quite excited because they can offer more services, and it’s very competitive,” Zhu stated in Mandarin, translated by CNBC.
He stated Rokid is in talks to include AR glasses into different technique of transit, corresponding to excessive velocity trains.
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