Major U.S. sportsbooks DraftKings, FanDuel and BetMGM confirmed ESPN’s report that Sunday’s NCAA ladies’s basketball nationwide championship sport between South Carolina and Iowa was their most wager on ladies’s sporting occasion on file.

FanDuel particularly noticed a 155% enhance within the amount of cash wager and a 205% enhance in its wager depend in comparison with how the 2023 nationwide title sport carried out on the sportsbook. The giant betting enhance is an indicator of the growing monetary worth of ladies’s faculty basketball. The NCAA valued the ladies’s event at round $65 million in its new media deal that begins in September, based on the Associated Press.

“This year’s women’s March Madness tournament delivered on its hype and truly showed the power of the women’s game,” Karol Corcoran, senior vp and normal supervisor of FanDuel, instructed Sportico in a press release.

BetMGM noticed betting information set within the Elite Eight, Final Four and championship video games. The title sport had a 34% enhance from the Final Four sport between Iowa and UConn.

The marketplace for sports betting can be considerably larger yearly as extra states legalize sports activities betting annually. DraftKings had 2.6 million month-to-month customers final 12 months and now has 3.5 million.

Caitlin Clark’s stellar 4 years at Iowa ended with Sunday’s 87-75 loss to South Carolina that noticed her end with an NCAA file 3,951 profession points. A spokesperson for BetMGM instructed Sportico that Clark acquired the second most prop bets of each the lads’s and ladies’s tournaments. Purdue heart Zach Edey, who’s taking part in in tonight’s males’s championship sport towards UConn, acquired probably the most prop bets.