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Aditya Birla Health Insurance Company Ltd. (ABHICL) has rolled out its #FitnessKaUltimateInfluencer marketing campaign in partnership with actor Ali Fazal. Through the marketing campaign, the corporate desires to speak the advantages of its insurance coverage plan ‘Activ Fit’, which is tailor-made for the younger and wholesome viewers, the corporate claimed.
Millennials in the present day account for over 34% of our inhabitants and ABHICL sees an enormous potential on this under-penetrated phase, Mayank Bathwal, CEO, Aditya Birla Health Insurance, stated. “The campaign has been created to establish positive engagement with the young population by informing them about Activ Fit. The campaign re-affirms our commitment to being a ‘HealthFirst’ company that aspires to go beyond traditional health insurance practices,” he added.
Moreover, ABHICL has said that it has leveraged augmented actuality (AR) to offer an Activ Fit AR expertise the place Ali Fazal engages with customers to elaborate on the marketing campaign and the advantages of the Activ Fit plan. Through this initiative, the corporate goals to attain greater buyer engagement as individuals will be capable to share their AR expertise on social media platforms.
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