(from left) AARP CIO Najeeb Uddin, Meeno founder Renate Nyborg, Proto Hologram’s Head of AI innovation Raffi Kryszek, and Lisa Health cofounder Ann Garnier at Fortune’s Brainstorm AI convention Duy Ho/FORTUNE

It’s usually stated that the youth are the primary to undertake new expertise. When it involves AI-powered merchandise nonetheless, the previous guidelines might not apply anymore.

At Fortune’s Brainstorm AI conference this week, the passion for synthetic intelligence expertise among the many not-so-young was within the highlight. During a particular panel on AI’s impression throughout generations, audio system pointed to varied examples of AI services and products catching on with members of Generation X and Boomers.

AI merchandise are filling an necessary want for older individuals grappling with every little thing from well being points to loneliness. And in contrast to earlier variations of instruments designed to deal with these issues, AI makes it simple and pure for individuals to make use of the expertise.

“The biggest bottleneck for adoption of tools is friction of usability, and that’s often very prevalent in the older demographics,” stated Raffi Kryszek, the top of AI innovation and principal product architect at Proto Hologram. But with generative AI and pure language options, the power for individuals to make use of the expertise by merely talking is a game-changer. “There’s nothing more natural than conversation,” he stated.

Kryszek recounted an “aha moment” when he noticed an older particular person utilizing his firm’s product. “This person wouldn’t really use tech normally but just adopted it without any friction,” he stated.

Renate Nyborg, the founder and CEO of Meeno, an AI-powered “personalized relationship mentor” app, stated she’s witnessed important modifications amongst her clients in simply the final six months. “The level of comfort, the level of trust in these technologies is increasing literally week by week,” Nyborg stated.

It’s a promising development for Meeno, which has a mission of preventing loneliness—a typical ailment amongst older individuals.

According to Najeeb Uddin, the CIO of AARP, loneliness impacts 1 in 5 adults right this moment. “We’re really worried about isolation among seniors, and I think AI provides a groundbreaking capability of connecting people in a way that they weren’t able to do at scale in the past,” he stated.

Echoing the feedback of Proto Hologram’s Kryszek, Uddin famous that AARP’s analysis discovered that fifty% of child boomers and GenX-ers are comfy utilizing generative AI expertise.

For Ann Garnier, CEO and cofounder of girls’s digital well being firm Lisa Health, AI expertise is ideally suited to assist ladies getting into middle-age cope with menopause. It’s a life stage for ladies that Garnier stated can contain as many as 34 completely different signs and innumerable mixtures that change over time, with many linked to continual ailments.

“You have this perfect storm, so you need technology like AI and large datasets to really hyperpersonalize this experience,” stated Garnier.

One widespread symptom of menopause is melancholy and anxiousness, and Garnier stated that Lisa Health sees a chance with generative AI to increase its individualized teaching companies.

“One of the pieces of feedback that was most consistent that women gave us was that the coaching provided literally the first time they had had somebody who listened to their story, just listened with empathy,” Garnier stated. With generative AI, Garnier hopes to ship this empathetic expertise on a wider scale in 2024, offering ladies with “personalized expertise that’s culturally competent.”