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Amazon is quietly piloting a brand new tier for its Prime membership in India, offering clients with entry to common advantages resembling free two-day supply and ad-supported Prime Video in customary definition at a cheaper price.
The new tier, referred to as Prime Lite, is at the moment obtainable to pick clients at a reduced annual worth of $12 (999 Indian rupees). This is a cheap different to the common Prime membership, which is priced at $18 (1499 Indian rupees) per 12 months, or $2.20 (179 Indian rupees) per 30 days. [H/T OnlyTech]
Amazon’s Prime membership has been obtainable in India since 2016. It was priced at $12 a 12 months for a while, although the corporate elevated its pricing to $18 in December 2021. In the U.S., the Prime subscription is available at $139 per 12 months or $14.99 per 30 days.
Amazon has listed the advantages of its Prime Lite membership on its Indian web site and included the brand new tier in its phrases and situations web page.
The new providing comes simply weeks after Amazon launched Prime Gaming in India. The gaming-focused service is complementary to Amazon Prime and Prime Video subscribers.
The firm didn’t reply to a request for remark Saturday.
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