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In the not-so glamourous world of on-the-ground retail jobs in India, Apple appears to be charting a brand new course. Industry executives mentioned Apple is paying packages of nicely over ₹1 lakh per 30 days, which is greater than 3-4 instances the compensation in the same position in different digital shops.
Apple has employed over 170 staff to handle its two shops – referred to as Apple BKC in Mumbai and Apple Saket in New Delhi – and have skilled them to international customer support ranges. The BKC retailer has staff who can converse 25 totally different languages, whereas the Saket one has staff from 18 states who collectively converse greater than 15 languages.
Apple didn’t reply to queries for this story until Friday press time.
Analysts mentioned Apple needed to create the premium expertise mirrored of their hiring.
“It’s the magic of Apple to pull talent which is why there are so many engineers and well qualified employees working there. It’s there globally for Apple, and they can afford such employees. Also, retail is a good starting point for several global organisations before they move to higher roles which Apple can replicate in India,” mentioned business researcher IDC India affiliate vice-president Navkendar Singh.
According to Apple’s profession web page on its web site, the corporate affords well being and wellness medical plans, paid leaves, tuition bills for academic programs, inventory grants and reductions when buying Apple inventory, and worker low cost for Apple merchandise to its retail staff.
ET spoke to some Apple retail staff who selected to stay nameless.
“I had just submitted my resume on the website and got a call. Previously, I had the experience of sales so doing a job at store is not very different from what I was doing. But the brand value is huge and will help in my next job,” mentioned an worker.
Another worker mentioned that is the primary time he’s interacting with clients. He mentioned there was in depth coaching which helps him now.
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