For more than 20 years, global media and entertainment executive Ava L. Hall has built an
unmatched empire in the industry through her remarkable work in content development, TV
production, international brand management, content distribution, talent relations, program
planning and operations. Hall has single-handedly created opportunities for international
talent, stylists and social influencers, but the trailblazing tycoon takes immense pride in
bridging the gap between Africa and the diaspora. Today, the brand architect and champion for
African culture — who is credited for being one of the original executives to bring Afrobeat
music waves to the United States — stands as BET’S first-ever international vice president of
programming and branding.

After launching BET International and spearheading campaigns throughout more than 50
countries worldwide, Ava L. Hall has been dubbed the Empress of Global Media. Fueled by her
unwavering love for African culture and art, Hall then created a global campaign specifically
designed to amplify the continent’s one of a kind sound and tradition like never before. The
renowned curator continues to use her standout brand and extensive network to provide
opportunities for people of color who are striving to succeed in the media and music sectors.
Positioned as a “superwoman” of today, Hall is sharing her tips and industry secrets with the
next generation of leaders to help guide individuals of color along their journeys. She has found
incredible success over the years by following her “Four R’s” foundation for branding which
stands for Research, Rhythm, Risk and being Real. As an advocate for the representation and
advancement of African talent, culture and art known for giving a voice to the voiceless,
Hall is elated to provide her industry insight to upcoming game changers.

Ava L. Hall’s Four R’s Formula

The “Four R’s” are formulated to provide direction, knowledge and clarity for those looking to become a household name or brand. Learn from the Empress of Global Media firsthand by checking out
her “Four R’s” blueprint to branding success. Ava Hall’s “Four R’s” Formula for Launching Personal Brands and Discovering Opportunities:
· Research
· Rhythm
· Risk
· Real

RESEARCH:

Establish the areas in which you’re most interested and gifted in then learn
everything you can about them. Identify the people who are experts in those fields. Pick their
brains. Listen to their comments and don’t dismiss their criticism if they offer any. Work on
creating relationships that go beyond reaching out on social media.

RHYTHM:

This is not a Tik-Tok exercise! Rhythm is personal. Rhythm is about knowing your
own unique and wonderful beat. It’s about being true to your authentic self as you walk
through life. Finding your rhythm may feel like an enormous task at times or a struggle for
others and for some, it may feel like a consistently changing state based on your development
and experiences but remember that rhythm always adapts. Let me make it clear: I’m talking
about getting along well with others while staying true to your values. You have to find a
delicate balance between staying in tune with yourself and being responsive to those around
you without being driven by their opinions.

RISK:

TAKE IT! “The person who risks nothing, does nothing, has nothing, is nothing, and
becomes nothing. He may avoid suffering and sorrow, but he simply cannot learn and feel and
change and grow and love and live.” – Leo F. Buscaglia

REAL:

Be yourself no matter what! To learn more about Ava Hall, watch her heartfelt video with cameos from international artists and influencers including Nomzamo Mbatha, Ilwad Elman, Thando Dlomo, Sarkodie, Ice Prince and Stonebwoy. Follow Ava L. Hall on Instagram @avalizzetteliving.