The chart-topping Ok-pop lady band BLACKPINK has set its sights on new horizons because the quartet steps away from their longtime residence, YG Entertainment, to discover particular person solo endeavours. The resolution was made official by a press launch on a Friday, revealing that whereas BLACKPINK, as a gaggle, will proceed to be beneath the umbrella of YG Entertainment, every member – Jennie, Rosé, Lisa, and Jisoo – will enterprise into solo careers past the company’s confines.

The announcement marks a major milestone within the evolution of BLACKPINK, a gaggle that has soared to unparalleled heights since its formation beneath YG Entertainment in 2016. The resolution to embark on solo journeys comes on the heels of the group’s renewed contract with YG, which initially promised followers a brand new album and a world tour. YG Entertainment expressed its unwavering assist for BLACKPINK’s particular person pursuits in an announcement translated from Korean to English by Ok-pop information web site, Soompi.

Jennie, on December 24, made an announcement, revealing her plans to unveil a brand new report label and firm named OA. The revelation got here by a photoset shared on the official OA Instagram web page, accompanied by a caption that supplied perception into the ethos of the label.

The caption learn: “OA, which stands for ODD ATELIER, is an area that goals to create new issues that entice consideration another way from what is common or anticipated. It is a label based by artist JENNIE in November 2023.”

As of now, all four members of BLACKPINK have embarked on their individual solo journeys. In 2021, both Rosé and Lisa took the plunge into solo stardom with the release of their debut solo albums.

Rosé’s album, titled -R-, included the standout single On the Ground. This track not only made history by debuting at No. 1 on both the Global Excl. US charts and Billboard Global 200 but also marked an achievement as the first song by a Korean solo artist to achieve this feat.

Lisa, on the other hand, presented the world with her LaLisa album, featuring Billboard Hot 100 hits like the title track (No. 84) and Money (No. 90). She also became the first soloist to clinch the MTV Video Music Award for Best K-pop.

Spring of 2023 saw Jisoo stepping into the solo spotlight with the release of her debut single album, Me. The two-track project was led by the Flower, which soared to No. 2 on the Global 200 chart.

While Jennie was the first BLACKPINK member to embark on a solo career back in 2018 with her chart-topping Solo, it was in late 2023 that she achieved another milestone. On the chart dated December 30, 2023, Jennie made her debut on the Billboard Hot 100 with her hit One of the Girls, featuring The Weeknd & Lily-Rose Depp. Additionally, in June of the same year, Jennie took on a new challenge by starring in the controversial HBO drama The Idol, produced by The Weeknd.