Blue Dart, the logistics firm, is renaming its premium service in India from ‘Dart Plus’ to ‘Bharat Plus’ as per the company’s filing with the BSE.

In an announcement, the corporate defined the transfer saying, “This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat”.

The firm added that the choice was made after “extensive research” into aligning itself with “customers’ evolving needs”.