Fastrack Smart, a number one participant within the vogue tech trade, is thrilled to announce its thrilling collaboration with the powerhouse of Indian leisure, Superstar Ranveer Singh. The dynamic and versatile performer has partnered with Fastrack Smart to mark a major milestone for the model, propelling it in the direction of turning into India’s largest fashion-tech model. With a brand new proposition, a charming brand, and trendy merchandise, the model goals to cater to the ever-evolving wants of younger Indian shoppers.

The marketing campaign movie: www.youtube.com/watch?v=645Oi-VWWzk With this affiliation, Fastrack Smart launches its first model marketing campaign with the overarching positioning centred on the notion that the youth have full management over their lives. The marketing campaign line, ”Follow Yourself”, encapsulates this philosophy, inviting people to embrace their genuine selves. The marketing campaign emphasizes how Fastrack Smart empowers younger Indian shoppers by offering cutting-edge smartwatches that seamlessly combine with their way of life selections and amplify their confident spirit with the assistance of expertise.

Ravi Kuppuraj, COO, Smart Wearables, Titan Company Limited mentioned, “With the shared exuberance and fearless fashion approach, this partnership with Ranveer Singh brings a new level of dynamism into our brand. His unique and one of a kind infectious social energy and trendsetting style resonate with the campaign “Follow Yourself” and align the aspirations of Fastrack Smart and its target market. I really feel it’s a dynamic fusion of fashion, expertise, and charisma, promising an exhilarating journey for fashion-forward Indian shoppers embracing the long run with aptitude.” Superstar Ranveer Singh mentioned, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’ www.instagram.com/reel/CuOF0VFo8sp/?igshid=MTc4MmM1YmI2Ng== The campaign ‘Follow Yourself’ encompasses an entertaining ad film that delivers a powerful message in an incredibly quirky, and fun spirit, resonating with the Gen Z audience. The video features the Superstar as the charismatic ambassador, showcasing his unapologetic individuality and how Fastrack Smart aligns perfectly with his style and attitude.

The video commences with a ticking clock that runs on IST, which not only represents Indian Standard Time but also symbolizes the societal expectations set for us regarding the right time to graduate, start a family, and embrace adulthood. Ranveer, figuratively breaking the Indian Standard Timeline in the film, questions why we should adhere to society’s predefined timeline when we can choose to ‘Follow Yourself.’ While the world tells you what you should do, Fastrack Smart empowers you to achieve your goals. So let society’s alarm clocks chatter, because with Fastrack Smart, you march to the beat of your own clock.

Vikram Pandey, National Creative Director, Leo Burnett India said, “Indian Society looks at the clock and doesn’t just see time, but also a ticking countdown to get things done by. From getting back home before 7pm to settling down before 26, there’s a ‘right time’ for everything. Fastrack Smart speaks for today’s generation by saying that your time is yours alone and there’s no need to follow society’s diktat when you can just Follow Yourself. Superstar Ranveer Singh has carved a place for himself by following his own heart and having him as the face of the campaign stepping up against the Indian Standard Timeline is a combination right on the dial.” About Fastrack Fastrack turned an impartial city youth model in 2005 and since then, has carved a distinct segment for itself with refreshing and inexpensive watches and equipment. Fastrack prolonged its footprint into the good class in 2017 with Fastrack Reflex. The model launched Reflex Tunes in March 2021 and continues to strengthen the wearables and hearables class together with the style equipment.

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