India’s sports activities business witnessed an 11% development in 2023, raking in income price ₹15,000 crore, as per a GroupM report. Cricket, after all, takes the lion’s share. GroupM’s Head of Sports Vinit Karnik spoke to Network18 about the important thing components aiding the sports activities economic system.

Karnik emphasised the importance of analyzing past sponsorship, highlighting the substantial beneficial properties in broadcast and streaming revenues. He identified that the earlier rights cycle garnered ₹16,400 crore over 5 years, whereas the present cycle is poised to achieve roughly ₹48,000 to ₹49,000 crore—a big improve.

This doubling of floor revenues correlates with a parallel improve in media spending. Karnik underscored the outstanding development in digital promoting, which soared by 40% final 12 months, indicative of the evolving digital panorama and its intersection with the sports activities area.

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