Paysafe, the specialized payments platform, has partnered with online betting and tech firm PlayUp, with the latter plugging into Paysafe’s unified payments technology. The move provides players in New Jersey and Colorado with all the ways they prefer to pay, while further strengthening acquisition with a planned affiliate program powered by Income Access, Paysafe’s marketing technology and services provider.

After launching in Colorado in March and recently entering the Garden State on the back of a partnership with the NHL’s New Jersey Devils, PlayUp has now connected to Paysafe through a single, streamlined integration that provides a comprehensive suite of depositing options for players to wager on its site or mobile apps. 

Payment methods span traditional credit and debit card payments, processed through Paysafe’s gateway, to alternative payment methods such as the Skrill USA digital wallet and paysafecard and Paysafecash eCash solutions.

Whether via digital wallet or ACH bank transfer, customers now have access to a complete range of quick and convenient payout options for their winnings. US online sports bettors are prioritizing fast and frictionless payments over promotional offers and other competitive features when selecting a sportsbook, according to Paysafe’s Q4 2020 research[1]. 

By responding to this consumer demand, Paysafe will help to enhance the brand’s player acquisition and retention.

PlayUp will also boost player acquisition on another front by launching an affiliate program powered by the affiliate software of Income Access. With the support of Income Access’ affiliate marketing experts, the sportsbook will receive strategic guidance and plug into an expansive affiliate network to further optimize player acquisition as the sportsbook expands beyond the Garden State and Colorado into other US markets. The PlayUp affiliate program is scheduled to launch later in Q4. 

Zak Cutler, CEO of North America iGaming at Paysafe, said: “We’re delighted to partner with PlayUp for their launch in New Jersey and Colorado. This is an exciting opportunity to provide elevated support for a brand that already has a global presence. 

“We’re confident that the combination of our unified payments solution, with its focus on streamlining the payments experience for operators and their customers, and affiliate marketing support from Income Access will amplify PlayUp’s success in the US market.”      

Dr Laila Mintas, CEO of PlayUp USA, commented: “As a premium brand entering into a very competitive marketplace, it is crucial for us to partner with leading and world-class suppliers. Paysafe is key for us in meeting our regulatory and compliance standards but also providing our customers with a simple, safe, and secure payment gateway.”