Shares of Hathway Cable & Datacom (up 4.91 per cent), Zee Entertainment (up 3.09 per cent), Inox Leisure (up 1.51 per cent), Sun TV Network (up 1.45 per cent) and DB Corp (up 0.34 per cent) were among the top gainers.

While Network 18 Fincap (down 4.25 per cent), TV Today Network (down 1.43 per cent), PVR (down 0.9 per cent) and TV18 Broadcast (down 0.58 per cent) were the top losers in the index.

The Nifty Media index was trading 0.97 per cent up at 1348.35 around 11:45AM.

Benchmark NSE Nifty50 index was up 66.60 points at 11168.25, while the BSE Sensex was up 223.4 points at 37886.73.

Among the 50 stocks in the Nifty index, 36 were trading in the green, while 14 were in the red.

Shares of YES Bank, Vodafone Idea, Tata Motors, SAIL and Zee Ent. were among the most traded shares on the NSE.