A brand new immersive eating, buying and leisure attraction will open in Tokyo subsequent spring, as extra tourists flood into Japan and customers stage a post-pandemic retail restoration.

Immersive Fort Tokyo will provide 12 points of interest unfold throughout 6 outlets and eating places, placing guests in the midst of fictional conditions comparable to a homicide thriller, or a treasure hunt. The venue might be solely indoors, making use of a shopping center in the midst of Tokyo Bay that closed its doorways final yr.

The new vacation spot is the brainchild of Tsuyoshi Morioka, a former Procter & Gamble Co. govt who made his title by turning round Universal Studios Japan by introducing new points of interest, together with the Wizarding World of Harry Potter. He’s in search of to faucet right into a wider international development towards immersive leisure, an trade value an estimated $61.8 billion in 2019.

“This will be the world’s first permanent immersive entertainment facility,” Morioka mentioned on Thursday at a information convention to announce the occasion. “You will be a part of the entertainment.

The venue will take up two floors across 30,000 square meters. Pricing and details of specific attractions will be released at a later date.

Katana Inc., the company established by Morioka in 2017, has worked to revamp other parks in Japan, such as Huis Ten Bosch near the southern city of Nagasaki and Seibuen Amusement park near Tokyo.

Tokyo Disney Resort’s two parks and Universal Studios Japan in Osaka were among the top five most visited amusement and theme parks worldwide in 2022, with each place attracting more than 10 million people annually, according to a report by researcher AECOM and the Themed Entertainment Association.

Sales at amusement and theme parks in Japan almost doubled to ¥671 billion ($4.5 billion) during the fiscal year ended March from a year earlier, 93% of pre-pandemic levels seen four years ago, according to government data.

Morioka said that he wanted to bring content known within and outside Japan to Immersive Fort Tokyo.

“Having a place like this in Tokyo make sense and hopefully it will push more travelers to come and enjoy Japan,” Morioka mentioned. “I want to make Tokyo lead the world in this field, and take it to the world.”

Tokyo Disney Resort operator Oriental Land Co. says vacationers from abroad made up about 10% of tourists in 2019 on the peak of Japan’s tourism increase, when the nation had greater than 30 million international guests.

The variety of international guests to Japan in August surpassed 2 million folks, 86% of the numbers seen in the identical month in 2019, in accordance with Japan’s National Tourism Organization.

This story has been revealed from a wire company feed with out modifications to the textual content. Only the headline has been modified.

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