FMCG main Unilever’s enterprise capital arm Unilever Ventures has invested Rs 14.40 crore in well being and wellness firm What’s Up Wellness to ramp up the startup’s crew and product growth.

“The (seed) funding round was led by its sole new investor, Unilever Ventures…Notably, this marks Unilever Ventures’ first investment in a health & wellness company,” Gurugram-based What’s Up Wellness stated in a press release on Wednesday.

The funding spherical additionally noticed participation from a couple of of What’s Up Wellness’ current buyers, it stated. “Investment in What’s Up Wellness is in line with our strategy of supporting and investing in promising indie brands in the health & wellness space. India presents a large opportunity for the wellness segment and What’s Up Wellness, with its innovative and modern formats, aims to capture this fast-transforming market,” stated Pawan Chaturvedi, Partner-Asia at Unilever Ventures.

What’s Up Wellness stated it’s going to utilise the recent fund in direction of ramping up its crew, furthering development and scaling efforts, and the event of an array of latest merchandise geared toward fixing all the main ache factors confronted by customers. In 2022, the corporate had raised funds from a clutch of angel buyers, together with co-founders of Sirona Hygiene and Clovia.

Later, What’s Up Wellness additionally featured in Shark Tank India Season 2, whereby it secured a funding of Rs 60 lakh from three sharks on the present — Aman Gupta (BoAt), Vineeta Singh (Sugar Cosmetics), and Anupam Mittal (Shaadi.com). In 2022, the corporate had raised funds from a clutch of angel buyers, together with co-founders of Sirona Hygiene and Clovia.

According to Sayantani Mandal and Vaibhav Makhija, co-founders of What’s Up Wellness, the funding spherical is “yet another significant milestone in our journey of building What’s Up Wellness as a trailblazer” for the D2C (direct to client) wellness and diet house within the nation.

What’s Up Wellness, which affords gummy dietary supplements, has until date served greater than 2.5 lakh customers throughout India and plans to launch 12 new merchandise in subsequent two years.

The firm grew greater than 12 occasions final yr. With present accounting charge of return (ARR) at Rs 30 crore and 40 per cent repeat customers, What’s Up Wellness stated it goals to turn into a Rs 100 crore-brand throughout the subsequent two years.