The cereal aisle at a retailer in San Rafael, California. Manufacturers have been utilizing “shrinkflation” strategies for years, however within the midst of inflation and better meals costs, the apply is being scrutinized and politicians are calling it out.

Justin Sullivan/Getty Images

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Justin Sullivan/Getty Images

The cereal aisle at a retailer in San Rafael, California. Manufacturers have been utilizing “shrinkflation” strategies for years, however within the midst of inflation and better meals costs, the apply is being scrutinized and politicians are calling it out.

Justin Sullivan/Getty Images

Here’s one signal that shrinkflation is now not only a subject for economics nerds.

Cookie Monster lately complained on social media that his favourite meals was getting smaller. “Me hate shrinkflation!” the fuzzy blue monster declared. “Guess me going to have to eat double da cookies!”

President Biden promised to signal a invoice banning it throughout his State of the Union deal with.

Shrinkflation is not new.

It’s been occurring for years. But folks appear to be paying extra consideration proper now amidst excessive meals costs and inflation. And the White House is clearly conscious of that.

After years of rising costs, many Americans are fed up with paying extra and getting much less. Will the pendulum ever swing again?

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This episode was produced by Megan Lim, with audio engineering by Ted Mebane.