U.S. lawmakers and advocacy groups have opposed the launch of “Instagram Kids”, urging the social media giant to drop its plans and stating that it had failed to “make meaningful commitments to protecting kids online.”

“We believe building ‘Instagram Kids’ is the right thing to do, but we’re pausing the work,” Instagram said in a blog post, adding it would continue building on its parental supervision tools.

“The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today.”