RealD has signed separate offers with India’s PVR Cinemas and Taiwan’s Shin Kong Cinemas as Asia’s exhibitors smarten up their tech choices forward of the worldwide rollout of Avatar: The Way of Water in mid-December. 

Under the cope with PVR, RealD will set up its “Ultimate 3D” projection techniques in 100 cinema screens throughout India over the following three years. Most of the 100 techniques might be put in in PVR’s Premium Large Format auditoriums, branded as P[XL]. According to an announcement issued by RealD in the course of the on-going CineAsia commerce present in Bangkok, the PVR set up has already began.

“For 25 years, PVR has been at the helm of cutting-edge technology and constantly innovating to make movie viewing truly experiential. Our own premium large-screen format P[XL] across the country has received wide acceptance among our audiences, and we are determined to constantly upgrade it to make the movie-going experience truly magnificent,” stated PVR Chief Executive Officer Gautam Dutta. 

PVR is one in every of India’s largest exhibitors, at the moment working 884 screens throughout 178 properties in 77 cities in India and Sri Lanka. The firm is within the technique of a merger with Indian exhibitor Inox, just lately accredited by Indian regulators, which can create a mega-circuit of greater than 1,500 screens. 

The cope with Shin Kong Cinemas sees the exhibitor set up two new “LUXE: A RealD Experience” auditoriums in its cinemas in Taichung and Tainan City. The two new LUXE screens are anticipated to open by December 16.  

RealD and Shin Kong Cinemas have been working collectively since 2019 when a LUXE auditorium was put in within the exhibitor’s Taoyuan Qingpu location. 

“The LUXE brand is known worldwide for its superior technology, especially in 3D visual quality. We are pleased to partner with RealD again to add two more LUXE screens to our offerings,” stated Joshua Chen, Shin Kong Cinemas’ Director of Marketing Development.

As of Nov 30, 2022, RealD has labored with worldwide exhibitors to construct 189 LUXE auditoriums in mainland China, Hong Kong, Taiwan, Russia and Bulgaria. RealD 3D expertise is put in in additional than 30,000 auditoriums in 75 nations worldwide.