Respect your elders! Haven’t all of us been raised with that adage?

Well, we must always have been.

In as we speak’s society, it appears to me many senior residents are getting left behind as expertise races ahead and will get extra difficult.

I’m not speaking about all older folks, as a result of many are completely computer-savvy and managing simply fantastic.

Still, I’m going to hazard a guess there are a lot of others who battle with the fast-paced modifications that happen day after day.

As with most issues, we deal with issues fairly nicely till that one change hits us the unsuitable means and we get agitated and must vent. Straw meet camel.

I name that Tuesdays!

I’m offended that Shoppers Drug Mart has modified its senior low cost coverage so that you just have to be 65 years outdated to get it. Previously, they allowed it for these 55 and up in case you had the Optimum card. 

It’s unclear when the coverage modified or was modified, however prospects are simply now realizing it. They get to the checkout and understand they’re now not allowed the seniors low cost.

The firm’s company assertion says: “A senior low cost in our shops is obtainable at 65 in our shops though a few of our places could also be 55 on the discretion of the shop proprietor.”

So, firm coverage isn’t actually firm coverage then? It’s a store-to-store coverage? That appears complicated.

Shoppers Drug Mart is a number one retail pharmacy chain in Canada, owned by Loblaws, with 1,300 shops, so clearly doesn’t want me to provide it shopper recommendation. But, I’ll anyway. And that is for all retailers!

Do not tick off senior residents. They will take you down.

Do not disrespect your elders who helped you construct your organization to the place it’s as we speak.

Do not counsel your prospects misunderstood your company coverage. They know what the gross sales are, what days are the busiest, your hours and, consider me, they know what their reductions have at all times been. Do not deal with them like they’re silly.

They have already accepted bagging their very own purchases and self-checkouts or agreed to attend in countless strains for the one cashier who is definitely working on the until.

Do not — I repeat, not — disrespect them.

More free recommendation for different retailers…

Start actually promoting your seniors’ low cost days! Make it value an individual’s whereas to modify their enterprise.

This is just not meant to be anti-Shoppers, as a result of it appears many retailers are doing the identical type of issues to extend revenue and scale back overhead. They cater to youth with apps, downloads and digital coupons — something to keep away from customer support.

According to Statistics Canada, as of July 2022, virtually one in 5 Canadians have been a minimum of 65 years of age or older. I’d assume it may be sensible to cater to them.

At least, provide 20 per cent off.