Rhino Entertainment, the new B2C igaming group founded by industry veterans and led by Ross Parkhill, has chosen Pragmatic Solutions for the launch of its first new casino brand, CasinoDays.com.

Pragmatic Solutions is the platform technology sister-company of the industry content leader, Pragmatic Play. The company provides igaming operators with enterprise SaaS platform technologies built around a core player account management (PAM) platform. The Pragmatic Solutions PAM is designed using a modern microservices architecture and contains a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML and fraud-prevention services, and is underpinned by rules-based automation throughout. In addition to the PAM, Pragmatic Solutions provides a content management system to power the gaming brand front-end and an integrations hub to connect the operator to a multitude of third-party content, payment gateways and services. 

For Rhino Entertainment, Pragmatic Solutions presented a full-stack solution to accelerate their time to market and provide a solid technological foundation for CasinoDays.com and the future casino brands that the group will launch.

Explaining why the company chose to work with Pragmatic Solutions, Ross Parkhill, MD Rhino Entertainment, said: “My partners and I have extensive experience with platform technology and had a very clear brief for what we needed for Rhino Entertainment’s multi-brand business strategy. Pragmatic not only qualified with the quality of their platform but also had a partnership mentality to supporting our business and has been responsive to our demands for CasinoDays. We are raising the bar for online casino entertainment and we choose a partner that was fit for the challenge.”

Ashley Lang, Pragmatic Solutions’ CEO, said: “It is exciting, and we are proud that Rhino chose Pragmatic Solutions to launch CasinoDays.com. We value their business and are committed to support them in their growth. Experienced operators like the team at Rhino can elevate a technology platform by pushing us to develop new features to match their ideas and vision. We are delighted to be working with them.”

CasinoDays.com is the first brand from Rhino Entertainment and serves customers across several regions, languages and currencies with a large variety of top-tier casino games.