Health insurance company Oscar on Wednesday announced its partnership with Holy Cross Health hospital in Fort Lauderdale, Fla., and Memorial Healthcare System in Hollywood, Fla., to launch a co-branded Medicare Advantage plan in South Florida.

Pending approval, Oscar will be able to start marketing the plan Oct. 1 and selling it Oct. 15, said Ananth Lalithakumar, vice president and general manager of Medicare Advantage at Oscar. He declined to disclose the projected reach of the new plan but noted that some of its competitors in the Medicare space have about 60,000 to 70,000 members.

Oscar, headquartered in New York City, has approximately 70,000 members in South Florida on its individual and family plans since its entry into the region six months ago, and 121,000 members across the state.