Each featured dance type presents a selected set of directions

New Delhi:

Tata Group-backed Air India as we speak launched a brand new inflight security video, ‘Safety Mudra’, for passengers that’s impressed by India’s wealthy tradition and its folk-art varieties.

Sharing the video on X, Air India’s publish learn, “For centuries, Indian classical dance and folk-art forms have served as a medium of storytelling and instruction. Today, they tell another story, that of inflight safety.”

“Presenting Air India’s new Safety Film, inspired by the rich and diverse dance traditions of India,” it added.

For centuries, Indian classical dance and folk-art varieties have served as medium of storytelling and instruction. Today, they inform one other story, that of inflight security.

Presenting Air India’s new Safety Film, impressed by the wealthy and various dance traditions of India.#FlyAI… pic.twitter.com/b7ULTRuX1Z

— Air India (@airindia) February 23, 2024

The video has been meticulously crafted to interact passengers and showcase the variety and depth of the Indian tradition whereas delivering important security info, a press release from Air India learn.

“The video integrates safety instructions with mudras or dance expressions in eight diverse dance forms– Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar and Giddha– from across the country,” it said.

Each featured dance type presents a selected set of directions, offering info to passengers in an interesting and culturally immersive method.

‘Safety Mudras’ has been developed in collaboration with the trio of Prasoon Joshi of McCann Worldgroup, musician Shankar Mahadevan, and movie director Bharatbala.

“As a flagbearer of the country and a longstanding patron of Indian art and culture, Air India is delighted to present a work of art that is designed to deliver essential safety instructions while showcasing India’s rich cultural diversity to travellers around the world. Our guests will find this inflight safety video to be more immersive and informative, and a warm welcome to India from the moment they step onboard,” Campbell Wilson, CEO & MD, Air India, mentioned.

The security video will probably be initially accessible on Air India’s just lately launched A350 plane, which is provided with state-of-the-art inflight leisure screens. It will probably be progressively deployed on different plane in Air India’s fleet.