PARIS (AP) — Monumental light-bulb encrusted letters spelling CHANEL sparkled over the runway at the Grand Palais on the last day of Paris Fashion Week prefacing a collection celebrating the cinema industry. It brought a pang of nostalgia for better times during this reduced virus-hit season that has been notable for its lack of star power.
Like Milan before it, Paris has undertaken an unusual fashion season for Spring-Summer 2021 because of the coronavirus pandemic. The nine-day calendar was a mix of ready-to-wear runway collections with masked guests in seated rows, in-person presentations and completely digital shows streamed online with promotional videos.
Here are some highlights from Tuesday:
The American actors who usually attend Chanel, the highlight of Paris Fashion Week, stayed away. But designer Virginie Viard dreamed of more glamorous times. She produced an optimistic collection channeling the Hollywood or Cannes movie star machine and its media circus, appropriately placing French Oscar-winning actress Marion Cotillard on the front row.
“I was thinking about actresses at the photocall, coming off the red carpet: their faces a little distracted, their attitude a little out of sync with the outfits they’re wearing … this very lively side to cinema that happens beyond cinema,” Viard said.