Apparel model Giacca & Abito Sartoriale (G&A), a start-up primarily based in Kerala, has introduced its entry into the New Zealand market with its direct-to-consumer platform www.barebrownandtea.com. The platform will provide menswear, together with formal and informal shirts, in addition to polos, below the Bare Brown and T manufacturers.

The founder and CEO of G&A, Sreejith Sreekumar, expressed the corporate’s imaginative and prescient to turn out to be a worldwide males’s expertise retailer. He emphasised the model’s dedication to offering premium merchandise at reasonably priced costs, aiming to bridge the hole between luxurious and funds. The aim is for purchasers to narrate to the collections and look at G&A as their go-to model for males’s clothes. Sreekumar highlighted New Zealand’s demographics, the place many worldwide manufacturers haven’t but established a powerful presence, creating a chance for G&A.

Sreekumar additionally talked about that New Zealand’s proximity to Australia and the streamlined Government processes have made this growth extremely favorable for the corporate. This means that the corporate sees potential in leveraging its presence in New Zealand to additional broaden into the Gulf Cooperative Council area, Australia, and different international markets.

In addition to the net platform, G&A plans to arrange bodily shops within the area to boost its retail presence and provide prospects a extra conventional buying expertise.