Outcry Entertainment has bagged the advertising mandate for Montex Pen.
Outcry Entertainment will bring in a new-age aggression and creative factor to the brand. The account was bagged by Outcry Entertainment’s media wing after a multi-agency pitch.
“I was looking for an agency that has the same young mind-set and aggression showed by me in our initial years. I was compelled by their pitch and holistic approach that made me pass the mandate by the end of our very first meeting,” said Raman Jain, CMD, Montex Pens.
“Montex is a household name for writing instruments among every 90’s kid, we are targeting to bring the same trust & brand image of Montex in new generation along with introducing exciting range of innovative pens,” said Saurabh Chaudhary, Director, Outcry Entertainment
The mandates include revamping to repositioning of the brand in the market through strategic planning and modern storytelling.