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Scoot Henderson, Rob Walton And The Indian Premiere League: This Week’s Most Interesting Sports Business Stories

Written by corres2

In this week’s SportsMoney Playbook: Tiger Woods joins the three-comma club, ​​MLS’s costly deal with Apple, and the Broncos bump up NFL team values. Plus: two athletes are among America’s richest self-made women.

Pro Football

Walmart heir Rob Walton threw in a few extra million dollars to expedite his purchase of the Broncos, and now the average NFL team could be worth 12% more.

Fox Sports is using its USFL broadcasts to try out new drone technology that will bring fans closer to the action than ever before.


Maria Sharapova and Serena Williams, who announced she will return to the court at Wimbledon this month, both earned a spot on Forbes’ list of America’s richest self-made women. See how much the tennis aces are worth.


Apple will pay MLS a reported $250 million a year to stream its games, but the deal isn’t nearly as good for the league as it may seem.

The BBC is going all-out for the UEFA Women’s Euro tournament this summer, pledging to broadcast every game on its two main channels as well as its website.

Darwin Núñez is joining Liverpool, setting off a chain reaction of paydays for the striker’s former clubs across the globe.


The Indian Premier League‘s broadcast rights have been sold for more than $6 billion over the next five years. Some in cricket are bracing for the ramifications, however.

Sports Business

Scoot Henderson might be a year away from being drafted to the NBA, but the G League Ignite guard is getting started with his endorsement deals, signing with Puma. Meanwhile, American Eagle has signed three new NIL deals with NCAA athletes in non-revenue sports. One company, though, is helping collegians take a more local approach to their marketing deals.

A legislative stalemate has prevented sports-obsessed Massachusetts from legalizing sports gambling. Here’s a solution.

Featured Story

Tiger Woods Is Officially A Billionaire, No Thanks To The Saudis

Despite turning down a “high nine figures” offer to join the LIV Golf tour, Tiger Woods has achieved billionaire status thanks to his enormous earnings on, and especially off, the course. Find out how Woods became the most prolific athlete endorser in history.

Upon Further Review

The Texas Rangers’ new middle-infield pairing of Marcus Semien and Corey Seager has struggled this season. It’s particularly disappointing after the two players signed deals worth a combined $500 million in December, making Seager the third-highest-paid player in baseball. See MLB’s top ten.

The Last Word

“Dick is responsible for at least 50% of what I say on air.” — Mike Gorman

As the Celtics’ TV play-by-play announcer, Mike Gorman knows the value of a good stats guy, and Dick Lupe has been an invaluable statistician for the team’s broadcasts since 1980. “Sometimes I’ll work with stats guys on the road, and I want to say, ‘Call Dick, and he’ll tell you how to really do this job,'” Gorman tells us. Learn more about Lupe’s four-decade career running the numbers.

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