Sports betting operators had been at all times taking a look at 2023 as a landmark 12 months within the enterprise, and now there’s contemporary knowledge exhibiting precisely how a lot that’s the case.

A latest report from the American Gaming Association discovered that Americans wager $23 billion on sports activities throughout the third quarter, 32.7% larger than a 12 months in the past, and effectively on tempo to hit an unprecedented $100 billion in complete deal with for the 12 months.

The complete January-September sports activities betting deal with stands at $78.7 billion, up 22.9% from the comparable interval in 2022. But the accelerating development is due in vital half to states equivalent to Massachusetts and Ohio which have both launched or expanded authorized sports activities wagering this 12 months. 

With the sturdy will increase in deal with, sports activities betting income for operators can be on the upswing. Third-quarter income reached $2.15 billion, up 22.8%. The nine-month determine of $7.11 billion, in the meantime, is 51% over the comparable interval a 12 months in the past and almost matches the full-year 2022 determine of $7.18 billion.

“The notable rise in betting volume, surpassing revenue growth, hints at an evolving, engaged betting community,” mentioned Matt Speakman, U.S. sports activities betting analyst at Online-Gambling.com. “With upcoming major sporting events, I expect continued market growth.”

The U.S. sports activities betting market additionally stays within the midst of transition with the doorway of the well-resourced Fanatics and ESPN Bet.

As has been the case since New York launched authorized on-line sports activities betting in January 2022, the Empire State stays the business’s prime performer. In October, it turned the primary U.S. state to put up $2 billion in sports activities betting deal with in a single month.