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Venture a Burrito? Chipotle Might Fund Your Technology.

Written by corres2

Chipotle  (CMG) – Get Chipotle Mexican Grill, Inc. Report takes cues from its rivals in fast food and fast-casual dining.

Under Chief Executive Brian Niccol the burrito giant occasionally, and carefully, tinkers with his menu. In March, TheStreet reported, Chipotle made a huge change to one of its core menu items for the first time in its nearly 30-year history. It introduced pollo asado alongside its traditional chicken. 

Chipotle also uses limited-time offers to good effect.

On social media, the company recently connected with Karl Jacobs, a YouTuber with millions of followers, to promote a particular burrito. That effort harked back to two promotions with National Basketball Association legends: McDonald’s  (MCD) – Get McDonald’s Corporation Report with Michael Jordan and the Shaq-A-Roni pizza at Papa John’s  (PZZA) – Get Papa John’s International, Inc. Report, named for Shaquille O’Neal.




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