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Live-plus-same-day Nielsen data for the week of Oct. 25, 2021 is in, and ABC World News Tonight with David Muir finished as the No. 1 newscast for the week, not just in average total viewers (8.12 million) but also among adults 25-54 (1.455 million) for the sixth week of the 2021-’22 TV season.
ABC’s evening newscast has defeated both NBC and CBS competition each of the last 153 weeks in average total viewers, and 81 of the last 83 weeks among adults 25-54. World News Tonight grew its average total audience by +3% and its adults 25-54 audience by +7% from the previous week. A solid result. However, compared with the same week in 2020. World News Tonight is -12% in average total audience and -18% among adults 25-54.
The week of Oct. 26, 2020 was the final week before the presidential election, so the year-over-year viewership decline makes sense, particularly when it comes to younger demos, who are more likely to watch the evening news during (or right before/after) a major news event, as opposed to during a quieter news environment.
Second-place NBC Nightly News with Lester Holt averaged 7 million total viewers (the newscast’s largest average total audience in eight weeks) and 1.18 million adults 25-54. Nightly News grew +4% in average total viewers, and improved less than +1% in the key demo relative to the prior week. It was able to gain a bit of ground on its ABC competition in total viewers, but continues to lose traction among adults 25-54. Compared with the same week in 2020 (which was quite a news-heavy one), Nightly News loses -10% in average total viewers and nearly one-quarter of its A25-54 audience (-24%). Additionally, on YouTube, full weekday episodes of Nightly News averaged 650,000 views and 540,000 viewers.
CBS Evening News with Norah O’Donnell averaged 5.23 million total viewers, which is +7% from previous week, and 862,000 adults 25-54, which is actually -4% from the prior week. Similar to ABC and NBC, CBS saw year-over-year losses in average total viewers (-6%), and year-over-year decline among adults 25-54 (-15%), although its decline was less severe than anything ABC or NBC experienced.
Nielsen live-plus-same-day averages for the week of Oct. 25:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 8,116,000 | 6,985,000 | 5,230,000 |
| • A25-54: | 1,455,000 | 1,178,000 | 862,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD Current Week (w/o 10/25/21), Previous Week (w/o 10/18/21) and Year-Ago Week (w/o 10/26/20). Most Current: 2021 -2022 Season (9/20 – 10/31/21) and 2020 -2021 Season (9/21 – 11/1/20). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
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