Cricket, the most-watched sports activities in India, is considered by 46 % of Indian followers primarily based in city localities on TV, the research famous.

Around 41 % of Indian sports activities followers favor “online live video streaming” to observe sports activities content material, in line with a current survey carried out by YouGov amongst city residents of the nation.

Forty-seven % of the survey respondents additionally famous that social media was one of many prime sources for them to eat sports activities content material, adopted by 42 % who tuned into tv units.

The research was concurrently carried out in numerous different areas of Asia, Europe, the Pacific, and North America. It revealed that TV remained the best choice for watching sports activities globally, with 51 % among the many “engaged sports fans,” a time period used within the survey to discuss with respondents who’ve been often monitoring a selected sport prior to now 30 days.

Globally, round 33 % of the engaged sports activities followers mentioned they used social media to eat content material, and 25 % relied on print or on-line media.

In India, the place cricket is the most-watched sport, the research famous that 46 % of Indian followers primarily based in city localities watch cricket on TV, whereas 39 % favor reside on-line video streaming. Additionally, 36 % mentioned additionally they use video streaming providers to observe reside cricket.

These survey findings coincide with the continued Indian Premier League (IPL), a franchise-themed cricket league that garners huge viewership. This 12 months, the matches are being streamed without cost on JioCinema, a streaming platform that achieved a record-high concurrent viewership of two.5 crore throughout the Chennai Super Kings vs. Gujarat Titans playoff match on May 23.

According to the YouGov research, round 19 % of sports activities followers globally have subscribed to streaming providers for unique cricket content material. The numbers are significantly larger for soccer, with 51 %, adopted by basketball at 25 %, and tennis at 21 %.