Some guests and media were invited to Berlin’s Olympiastadion for the UEFA launch, though no fans were present on a damp evening in the German capital.

UEFA EURO 2024 logo unveiled with a spectacular light show at the Olympiastadion in Berlin! 🙌#EURO2024 pic.twitter.com/9vo7RS5cfu

— UEFA EURO 2024 (@EURO2024) October 5, 2021

The logo features an outline of the Henri Delaunay Cup — the bulbous tournament trophy — set on a coloured oval outline that resembles the Olympiastadion’s roof. It features colours from the flags of UEFA’s 55 member nations, set in 24 slices around the trophy to represent the 24 teams that will ultimately qualify for the tournament in Germany.

Organisers said the brand will promote a tournament where diversity is celebrated, and everyone should feel welcome. The tournament’s slogan “United by Football. Vereint im Herzen Europas” — or “United at the Heart of Europe” — is meant to convey a message of togetherness and inclusion.

‘Brand identity’

Logos for each of the 10 host cities — Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart — were also presented with each featuring a famous local landmark. Berlin’s, for example, features the Brandenburg Gate.

“From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities,” UEFA president Aleksander Ceferin said.

Lights, camera, action 🔦🤩#EURO2024 pic.twitter.com/a7OPmybv8z

— UEFA EURO 2024 (@EURO2024) October 5, 2021

The tournament is due to be played in June and July 2024 with the match schedule to be confirmed next year.

Germany hosted the World Cup in 2006, with the final held in the refurbished Olympiasstadion. The stadium was originally built for the 1936 Olympic Games hosted by Nazi Germany.

West Germany also hosted the World Cup in 1974 and the European Championship in 1988.