The move follows a Twitter storm over the online learning company continuing to use Shah Rukh at a time when his son Aryan Khan has been remanded in judicial custody for alleged drug use. An email sent to Byju’s did not elicit a response till the time of going to press.

Khan has been a brand ambassador for Byju’s since 2017. More recently, he has been promoting the company’s live online tutoring initiative called Byju’s Classes. A TV commercial on it was launched alongside IPL last year focusing on personalised after-school learning solutions.

Khan endorses a number of other brands too, including Big Basket and Reliance Jio. But Byju’s has been the one most under attack on Twitter because it caters to children and the issue involves his son and drugs.

Byju’s is India’s most valued startup. It recently raised $300 million in funding that valued it at $18 billion. The company has 100 million students on its free platform and seven million paid subscribers. Founder Byju Raveendran saw his wealth rise by 19% this year to Rs 24,300 crore, according to the latest IIFL Wealth Hurun India Rich List 2021.