Automotive ecommerce agency Drivvn has appointed Anu Shahi as its new head of product and technology.

The company said the appointment supports its plans to accelerate innovation to support vehicle manufacturers and retailers as digital retail continues to grow.

Shahi joined Drivvn in 2019 as head of engineering and was instrumental in managing the launch of new products across multiple markets, the company said.

Peter Brown, chief executive officer at Drivvn, said: “Anu is a valued member of the team and will lead a talented group of developers and product managers to ensure that Drivvn continues to lead the industry in developing tools that help optimise sales through better customer journeys.

“Over the last 12 months, we have seen exponential growth and helped global automotive brands in markets around the globe.”

A new digital tool has been developed by Drivvn with aim of helping retailers manage customer relationships through lengthy new car delivery delays.

The company also announced in July 2021, it had designed comparator tools that provides a total life view of owning an electric vehicle (EV).

Earlier this year, Drivvn announced the appointments of a new head of finance, Sian Cutter, client director, Lucy Trott and Jacqui Barker as head of commercial. 

Drivvn has launched 12 new digital stores for four brands in three months, earlier this year. 

The roll-out saw Peugeot, Citroen and DS launch in Spain, Germany and Italy, while Opel launched in Spain, Italy and France.

The company said it continues to grow its team to meet demand.