The search for Naija Highlandah began on Thursday, October 6, 2022, with William Lawson’s Highlandahs storming major streets and bus terminuses in Lagos. They visited Oshodi and Ikeja Bus terminals, where they paid the bus fares of random Nigerians to the delight of beneficiaries and other members of the public.

At the media launch that followed the street activation in Ikeja, journalists, and other partners participated in fun challenges and won exciting prizes. Some of the bold and daring guests also got tattoos and green hair dye in the colours of William Lawson’s, a ‘no rules’ rebel, disruptive brand fast becoming the toast of Nigerians.

The challenge will run from October 13 to November 12, 2022 in two main phases. The first phase will focus on recruiting the participants and having them participate in the challenges. The competition is open to 18-year-old and above with the guts to take up the challenge.

To register, participants are to visit the website www.naijahighlandah.com or scan the QR code on any of the campaign communication assets at partner retail outlets for more information.

They will then receive invitations to participate in the challenges staged at various outlets. The Top 10 who can best prove their ‘Highlandah’ attitude will move to the grand finale and battle for the ultimate Naija Highlandah prize of 2 million naira cash and a trip to Scotland.

Speaking on the challenge, Lerato Makume, Bacardi Marketing Manager for Nigeria, said, “William Lawson’s is known for defying the norm, making its own rules and being brazenly different, just like our liquid. This is the kind of person we are looking for, someone with a true Highlandah attitude. We know Nigeria is full of Highlandahs, but only one person will have the guts to be the Naija Highlandah.”

Some of the challenges they will have to beat include, good-humoured ones, such as spin the bottle, animal imitation and balloon games. There are also bold challenges such as ‘Plank no shots’ and ‘Plank with heels’. The two unconventional challenges for contestants are ‘Kaku Meter’, and ‘Pull no spill’. Participants in ‘Kaku Meter’ must guess the length of the bar counter – measured according to the length of a horizontally laid William Lawson’s bottle while for ‘Pull No Spill’, each person is allocated a branded cup filled to the brim. Using tissue from a toilet roll, they must pull the glass toward themselves without wetting the tissue. The wetter it gets, the more likely it is to tear. Contestants are judged on who gets the cup closest to them in 30 seconds.