India surpassed North America to take the highest international spot within the smartwatch market within the quarter that resulted in September, in response to a report from market analysis participant Counterpoint. The competition gross sales and proliferation of inexpensive smartwatches helped grew the native market by 171% year-on-year.

The inexpensive smartwatch fashions getting larger shows and including options reminiscent of Bluetooth calling had been key promoting components in India throughout the competition gross sales, Hong Kong-headquartered Counterpoint mentioned.

“Indian brands expanding their product portfolios at affordable price points and emphasis on local manufacturing also contributed to the growth,” Counterpoint analyst Anshika Jain mentioned in an announcement.

“Bluetooth-calling emerged as an important feature, contributing a 58% share in total shipments, the highest ever share to date. Consumers are also preferring bigger display sizes, which is evident from the fact that over half of the total shipments in Q3 came from the 1.5”-1.69” show dimension.”

North America, which was the highest market from This autumn 2020 to Q2 2022, grew 21% year-on-year whereas China and Europe had a destructive progress.

India’s progress meant that the nation’s high model Noise captured third place on total cargo charts — due to a 218% year-on-year progress— solely lagging Apple and Samsung.

The smartwatchmaker instructed TechCrunch that it goals to scale its native manufacturing from 50% to 80% by the top of the yr. Local rival Fire-Boltt, which was solely a share behind Noise available in the market share, grabbed the fourth place in international rankings.

Apple grew 48% attributable to stellar gross sales of the brand new Apple Watch 8 collection, which accounted for 56% of total gross sales. Samsung grew 6% year-on-year regardless of registering a 62% delivery enhance from the earlier quarter.

Counterpoint report segregates smartwatches into two classes: High-level working system smartwatches (HLOS), which embrace units from corporations like Apple, Samsung, Huawei, Garmin, and Amazfit; and what it calls “basic” smartwatches that characteristic a lighter working system and are extra inexpensive. Noise, Fire-Bollt, and BoAT function within the latter class.

The analysis store mentioned that the HLOS section grew 23%, whereas primary smartwatches grew by greater than a double — leading to commanding a 35% of the market share. Apple presently dominates the HLOS market with about 50% market share whereas Samsung sits second within the chart.

Image Credits: Counterpoint

“This remarkable increase in basic smartwatch shipments shows us that the market base is rapidly expanding toward more accessible segments amid aggressive drives by the supply side. But still, in terms of revenue, the HLOS smartwatch overwhelms the basic smartwatch with a market size of almost 10 times due to its high average selling price (ASP),” Research Analyst Woojin Son mentioned in an announcement.

Earlier this month, analyst agency IDC revealed a report on India’s wearable market, noting that the smartwatch section grew by 178% with greater than 12 million items shipped within the quarter ending September. The report mentioned that this progress may be attributed to falling smartwatch costs within the area as the common promoting worth (ASP) dropped from $60 to $41.9 in a yr. IDC says that the ASP of primary smartwatches is $27.5 as in comparison with the $330 ASP of superior smartwatches. This is an indicator that Indian shoppers are more likely to go for cheaper alternate options than the Apple Watch or the Samsung Galaxy Watch.

All the India-based smartwatch producers have dedicated to quickly rising their native manufacturing output within the coming months to extend the manufacturing price. This might assist them carry down the system costs additional and enhance shipments to meet up with Samsung and Apple in unit shipments.