A MiVi advert had mocked boAt’s on its ‘Made in China’ merchandise while claiming they had been made in India.

As retaliation, a brand new marketing campaign is telling everyone boAt is remodeling India into a producing hub for the brand new technology with minimal dependence on overseas international locations.

The Rock’India marketing campaign is a transparent response to MiVi’s 90-second advert which confirmed boAt co-founder Aman Gupta struggling to maintain up towards the rival’s Made in India heritage and product high quality. 

boAt, for this counter-campaign, has carried a print advert in The Quint and Hindustan instances with a QR code positioned on the centre of the advert. On scanning it, the consumer is directed to an advert inventive that attracts consideration to the facility of Indian-ness and marks boAt’s 1 crore ‘Made in India’ product milestone.

Aman Gupta, co-founder, and chief advertising officer, boAt, mentioned in a launch: “boAt has proved naysayers wrong by successfully undertaking the design, engineering, and manufacturing of wearables in India. Today, 90% of our wearables are manufactured in India.”

“We are grateful to the Govt. for putting in the right policies and support system that is helping in upgrading and providing the catalyst needed for wearables growth in the country. With this campaign, we want to reinforce our commitment and will continue to invest in ‘AatmaNirbhar Bharat’.”