[ad_1]
New Delhi: The Walt Disney Company India-owned channel Star Sports has signed Bollywood actor Ranveer Singh as its model ambassador.
New Delhi: The Walt Disney Company India-owned channel Star Sports has signed Bollywood actor Ranveer Singh as its model ambassador.
The affiliation, the corporate mentioned, makes the popular culture icon the primary actor to be related to the channel and might be rising synergy between sports activities and leisure, it mentioned.
The affiliation, the corporate mentioned, makes the popular culture icon the primary actor to be related to the channel and might be rising synergy between sports activities and leisure, it mentioned.
Subscribe to Continue Reading
Singh might be seen as ‘sutradhaar’ for the upcoming season of the Indian Premier League or as the corporate is terming it, “Incredible League”. He will be involved in creating content for the league. The league begins 31 March.
Singh’s collaboration with Star Sports is a significant move for the brand, it said. It aims to leverage Singh’s popularity and his love for sports to connect with diverse audiences which haven’t yet formed a deep relationship with sports.
Ranveer Singh said, “It is a brand that is synonymous with sports in India. As a sports enthusiast, being associated with a brand that has redefined the way sports are viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in world sports on it, and it’s an honour for me to be a part of this journey.”
Sanjog Gupta, head of sports activities at Disney Star, mentioned, “We imagine that sports activities in India is on the transfer however wants a steady injection of fandom to show right into a full-fledged motion. In Ranveer Singh, we see a die-hard sports activities fan, a dedicated storyteller, and an entertainer par excellence, who’s eager to make use of his reputation to develop sports activities. We wish to attain new audiences, who nonetheless haven’t found their ardour for the game. This additionally contains hundreds of thousands of viewers, who haven’t been watching cricket or don’t watch cricket often.“
Singh will even be a part of campaigns for different sporting occasions developing on the community together with World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup and ICC Cricket World Cup.
Last week, the Bollywood actor turned essentially the most valued movie star for endorsements in 2022, changing Indian batter Virat Kohli. As per a brand new report by ‘Celebrity Brand Valuation’ company investigation and threat consulting agency, Kroll, Singh’s worth has gone as much as $181.7 million, in comparison with former Indian skipper’s $179.6 million. Kohli’s model worth has seen a decline for 2 consecutive years, particularly after he left the captaincy of the lads’s cricket staff. He was valued at $237.7 million in 2020 and noticed a steep fall of 21% in 2021 at $185.7 million.
[adinserter block=”4″]
[ad_2]
Source link