Working with Hikvision, Oman Tower Company has outfitted a telecom tower within the metropolis of Salalah with two big LED screens to broadcast neighborhood messages and promoting. The mission – which was delivered in only one month – has cemented Oman Tower Company’s repute for know-how innovation and management, in addition to creating an extra income stream for the group.

Challenges: changing a static telecom tower into a neighborhood attraction and revenue-generating asset

HANGZHOU, China, April 20, 2023 /CNW/ — Around the world, telecom towers are usually static, sensible constructions that exist solely to assist cell transmission tools. Until not too long ago, this was the case at Oman Tower Company, which offers infrastructure to wi-fi telecommunication service operators and authorities entities in Oman on an ‘open entry’ foundation.

To add worth to its telecom tower close to the Clock Tower, a landmark of Salalah, the nation’s second largest metropolis, Oman Tower Company determined to equip it with an enormous LED show, which might broadcast neighborhood messages and adverts. As nicely as creating a brand new income stream for the corporate, the purpose was to transform the tower into a neighborhood attraction, and a revenue-generating asset for the corporate.

The timing of the mission was additionally essential, with a requirement to put in the brand new screens prematurely of the 52nd National Day of the Renaissance of Sultanate of Oman. Mohammed Nadeem, Business Development Manager for Hikvision in Oman, says, “With close collaboration between the Hikvision MENA team and our LED manufacturing operations team, we knew we could deliver the screens on time, and Oman Tower put all of their trust in us to make it happen.”

Solution: two big, custom-built LED shows

The Hikvision crew wasted no time, quickly planning and designing a visually putting LED answer comprising two big, high-resolution LED screens. These have been made to measure based mostly on the bodily form, traits, and measurements of the Salalah telecom tower.

The bigger of the 2 screens mounted on the tower (which measures 41.47 sq. meters) exhibits video and nonetheless adverts and neighborhood messages in vivid shade, 24 hours a day. The smaller display screen (which is 5.5 sq. meters) shows time and climate info for metropolis residents.

The Hikvision LED screens are each outfitted with twin energy provides, guaranteeing that they proceed to operate within the occasion of a know-how fault. They even have twin community playing cards for steady broadcasting of neighborhood messages and adverts.

Benefits: cementing the corporate’s repute for know-how innovation and management

In line with Oman Tower Company’s necessities, the LED screens have been put in in time. “Hikvision was able to plan, design, build and deliver the solution within an extraordinary tight project timeframe,” says Majid Al-Kharoosi, the Managing Director at Oman Tower. “It really was an impressive effort and we greatly appreciate the effort and collaboration involved.”

The LED screens are actually considered a formidable characteristic in Salalah’s cityscape, changing the telecom tower right into a much-commented native attraction. “The screens are unique and grab the attention of anyone nearby the telecom tower,” says Mr. Al-Kharoosi. “As a local talking point, they add vitality to the local area, but also demonstrate our technology innovation and leadership – and bring new value to our brand.”

The screens additionally promise to ship dependable service, due to Hikvision’s ruggedized LED know-how. “In Salalah, we experience heavy rain for three months of the year, mixed with brackish water from the nearby Gulf of Oman – a weather phenomenon known locally as ‘Khareef’. The Hikvision screens are built to withstand these harsh weather conditions, and are also shock-resistant, which means they will continue to perform at their best long into the future.”

Finally, however equally importantly, Oman Tower has transformed its Salalah web site from a static construction right into a revenue-generating asset for the corporate. “Advertising revenues are now contributing to our bottom line, and it’s thanks to the Hikvision LED screens,” says Mr. Al-Kharoosi. “In the future, we hope to deploy screens on additional towers in cities across the country to replicate this business model and to further increase the value of telecom towers to our revenues and business.”

SOURCE Hikvision Digital Technology

For additional info: Luqi Shen, [email protected], +86-18969123601