Preeminent Gaming Technology, Services, and Solutions to Power “Bally Bet”

PROVIDENCE, R.I., May 2, 2023 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) in the present day introduced that, after conducting a radical analysis, it has entered into unique, multi-year agreements with Kambi Group plc, the world’s trusted sports activities betting companion, and White Hat Gaming, the main PAM platform resolution, to function Bally’s B2B on-line sports activities betting (OSB) and platform suppliers.

Combining these market-leading providers with Bally’s core strengths, together with its expansive footprint, which is able to include 17 casinos throughout 11 states as soon as ongoing tasks are accomplished, a sturdy, proprietary participant database, an built-in Bally Rewards program, and a cross-functional advertising operation, will assist the relaunch of Bally Bet — Bally’s on-line sports activities betting platform — which the Company expects to happen throughout seven states and at 4 retail gaming places by the tip of 2023. They may even allow Bally’s to broaden its OSB presence globally over time.

Through these partnerships, Bally’s will leverage Kambi’s and White Hat’s confirmed expertise integration, in depth licensing throughout regulated jurisdictions, end-to-end options, and monitor document of executing fast launches to assist the growth and enhancement of its on-line and retail sportsbooks. In addition, the mounted price construction beforehand related to powering Bally’s B2C sports activities betting platforms will shift to a variable price construction that can generate important price financial savings and scale back threat. These advantages, coupled with enhancing Bally’s on-line and retail sportsbooks to drive additional buyer engagement with the Bally model, will higher place the Company to ship near- and long-term outcomes to buyers.

Robeson Reeves, Chief Executive Officer of Bally’s Corporation, mentioned, “We are very excited to have entered into long-term agreements with both Kambi and White Hat — two of the world’s most established and trusted gaming technology companies. Kambi provides an award-winning sportsbook that delivers unrivaled sports betting entertainment. By incorporating that with White Hat’s PAM platform solution, as well as our geographic reach, customer base, and marketing prowess, Bally’s will be optimally positioned to achieve significant scale and capture substantial market share in the global gaming market. This, in turn, will support our vision of becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company.”

Under the phrases of the Kambi partnership, Bally’s will combine Kambi’s mature suite of omnichannel merchandise, buying and selling capabilities, content material options, and mannequin pushed method to legal responsibility administration to ship unequalled on-line and retail sports activities betting leisure, and that iGaming choices, to Bally’s world buyer base. Additionally, Bally’s maintains the choice, pending the satisfaction of sure materials efficiency metrics, to accumulate a license to a restricted a part of Kambi’s on-line and retail expertise supply code. Should Bally’s train the choice and pay an agreed sum, the 2 events would enter right into a separate long-term outsourcing settlement in relation to Kambi’s vary of modularized providers.

Kristian Nylén, Kambi Chief Executive Officer and Co-founder, mentioned, “We are pleased to enter into this long-term partnership with Bally’s to enable the enhancement and expansion of its online and retail sports betting platform and services. Kambi is the proven global leader in sportsbook provision and I believe this powerful collaboration with Bally’s will deliver its customers the next generation betting entertainment they demand.”

Through the White Hat Gaming partnership, Bally’s might be equipped with its PAM platform resolution, which incorporates its proprietary cashier, a number of RGS integrations, managed providers, and its touring pockets™, constructed end-to-end by White Hat for agility and adaptability in regulated U.S. markets. White Hat’s PAM platform may even present Bally’s with sports activities betting and on line casino content material through a mix of direct provider and aggregator integrations via its on line casino module.

Phil Gelvan, CEO of White Hat Gaming, mentioned, “We are excited to partner with an innovative gaming company such as Bally’s, whose vision for growth and diversification complements that of White Hat. We are confident that our core technology, including our best-in-class PAM solution, plus our managed service offering, will not only enhance the Bally’s experience and player engagement, but also support its expansion strategy.”

The Kambi and White Hat partnerships symbolize the most recent step in Bally’s long-term development and improvement technique, and are available on the heels of Bally’s current restructuring of its North America Interactive enterprise section — an entire redevelopment of the Company’s expertise division pipeline that can kind a extra aggressive and cost-efficient go-to market technique.

About Bally’s Corporation

Bally’s Corporation is a world casino-entertainment firm with a rising omni-channel presence of Online Sports Betting and that iGaming choices. It at present owns and manages 15 casinos throughout 10 states, a horse racetrack in Colorado and has entry to OSB licenses in 18 states. It additionally owns Bally’s Interactive International, previously Gamesys Group, a number one, world, on-line gaming operator, Bally Bet, a first-in-class sports activities betting platform, and Bally Casino, a rising iCasino platform.

With 10,500 workers, Bally’s on line casino operations embody roughly 15,000 slot machines, 600 desk video games, and 5,300 resort rooms. Upon finishing the development of a brief on line casino facility in Chicago, IL, and a land-based on line casino close to the Nittany Mall in State College, PA, Bally’s will personal and/or handle 17 casinos throughout 11 states. Its shares commerce on the New York Stock Exchange beneath the ticker image “BALY”.

About Kambi Group plc

Kambi is a supplier of premium sports activities betting providers to licensed B2C gaming operators. Our providers embody a broad providing from front-end consumer interface via to odds compiling, buyer intelligence and threat administration, constructed on an in-house developed software program platform. Kambi’s 40-plus prospects embody ATG, Corredor Empresarial, Kindred Group, LeoVegas, Mohegan Gaming & Entertainment and Rush Street Interactive. Kambi employs greater than 1,000 employees throughout workplaces in Malta (headquarters), Australia, Denmark, Philippines, Romania, Sweden, the UK and the United States.

Kambi utilises a better of breed safety method and is ISO 27001 and eCOGRA licensed. Kambi Group plc is listed on Nasdaq First North Growth Market beneath the image “KAMBI”.

The Company’s Certified Advisor is Redeye AB.

About White Hat Gaming

White Hat Gaming is a B2B supplier with over 600 employees, offering a safe, scalable and versatile state-of-the-art platform to our shoppers. Our proprietary product features a best-in-class participant account administration (PAM), cashier and an award-winning touring pockets™ through a totally centralized again workplace. Our modular managed service providing, together with buyer assist, funds, threat & fraud, and compliance assist permits operators to outsource while sustaining the pliability to convey ancillary providers in-house. As an aggregator of third-party suppliers, White Hat Gaming offers market-leading content material, together with sportsbooks and over 130 main video games suppliers.

Bally’s Investor Relations

Robert Lavan
Chief Financial Officer
401-475-8564
[email protected]

Bally’s Media Contact

Richard Goldman
Kekst CNC
646-847-6102
[email protected]

Kambi Investor Relations

Mia Nordlander
SVP Investor Relations
Mobile: +44 (0) 7850 910 933
Office: +44 203 318 6279
[email protected] 

Chris Stutzman
Investor Relations Analyst
Office: +1 302 603 5137
[email protected]

Kambi Media Contact

Andy Roocroft
Head of PR & Communications
Mobile: +44 (0) 7518 904 178
[email protected]

White Hat Gaming Media Contact

Ben Cleminson
Square within the Air
[email protected] 

BALY-INT

SOURCE Bally’s Corporation