Patanjali Foods has launched a brand new set of choices within the premium phase class immediately. Patanjali Foods CEO Sanjeev Asthana in an interview with CNBC-TV18 stated that the corporate is now aiming to determine a big platform with its premium merchandise.

“We are very large in the value offering and we have several premium products as well. This is an effort to build up a large platform of premium product offerings that we have. Today we have launched sports nutrition-based products, we have got millet-based products in the biscuits category and we have got a dry fruit range which we are offering under the brand Nutrela. All of these products we have launched with an idea to develop a big strong Nutrela brand range for the company,” Asthana stated.

He highlighted that the corporate has large plans for the palm oil mission within the states of Andhra Pradesh, Telangana, Assam, Arunachal, Mizoram, Nagaland and Tripura. The firm can be concentrating on capex of Rs 100 crore every year within the palm oil enterprise.

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“Palm oil mission that was organised and declared by the government of India under the national mission on edible oil is a very large project. We have signed agreements with 12 state governments – 5 in the North East and 7 in the rest of India. However, the big action states for us in palm oil missions are Andhra Pradesh, Telangana, Assam, Arunachal, Mizoram, Nagaland and Tripura. Right now each year we are targeting about Rs 100 crore of capex on the palm oil business,” Asthana stated.

Asthana added that the corporate goals to realize revenues of over Rs 7,000 crore from the FMCG enterprise by subsequent 12 months and develop by 15-20 p.c 12 months on 12 months from thereon.

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