The second a part of the primary day has targeted on applied sciences like Metaverse, NFTs and Web 3.0. In a dialogue with Philipp Ostsieker (Transform Sports), the consultants Motasem El Bawab (CEO NeXt Sports), Thomas Euler (founder and CEO Liquidteam), and Damian Browarnik (Managing Director Infront Lab) discuss possibilities and challenges of future applied sciences.

“We have to use the technology to catch new audience. We support federations to understand their audience, our job is driven by content, communities and data – and we built solutions to make data more accessible,” Motasem El Bawab says.

Thomas Euler explains the way in which his firm creates content material and group administration methods for sponsorship activating: “We connect teams and athletes to their community by platforms, for example by NFT tokens with premium content. It is our aim to shift Netflix to sports – by interactions how data creates better experiences.”

Damian Browarnik presents the way in which how Infront have been pioneers for the utilization of synthetic intelligence to create brief spotlight clips as content material for EHF and their golf equipment and nationwide federations.

“We have built trust and have connected to the fans with technology,” he says. “You have to understand what the fans need and you need to create original stories properly. To create more content is great, but you need to tell a story.”

The new platform for “all team sports except football” in Germany is DYN media, a brand new participant in the marketplace. DYN CEO Andreas Heyden presents the objectives and efforts of the corporate, which would be the official EHF media accomplice for membership competitions in Germany within the subsequent season, moreover they broadcast German males’s and girls’s Bundesliga, the German cup – and in complete eight totally different German leagues and 5 European competitions from totally different sports activities on their new on-line platform.

“DYN media serves underserved communities, as 70 million Germans love sports besides football. It is our mission to increase awareness for other sports by implementing a platform which accommodates those fans of handball, basketball, volleyball, hockey or table tennis,” Heyden explains.

DYN needs to turn into the followers’ first platform for handball, primarily by reside expertise, but in addition with an enormous attain past TV and non-match-days. The idea contains the unfold of content material to the golf equipment, media companions and by social media.

“We are building a product around handball which founds on reach, rank, revenue as the three pillars,” Heyden says.

The golf equipment have to spend money on infrastructure and workers however receives a commission again with plenty of content material, which may also be used to extend the sponsor visibility and due to this fact the sponsoring earnings; 10 % of the DYN income will probably be transferred again to the league for investments in youth growth.

“It is important for the league to tell their kind of story from the match day and celebrate the sports in the league way. Having access to moving images is something new, for leagues and to create a closer engagement to the fans and the sponsors,” Heyden says.

Both organisers – David Szlezak and Philipp Klotz – are extremely impressed with the primary day of the European Handball Talks.

“It was really exciting and it will be more exciting tomorrow. We learnt how to inspire people and partners, and the experts inspired us,” says Szlezak, whereas Klotz is extremely wanting ahead to tomorrow’s prime speaker: Peter Hutton, one of many world’s best consultants in sports activities media, former CEO of Eurosport, and right this moment sport marketing consultant for Meta.