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The restrict took have an effect on quickly after Twitter started requiring customers to log into an account on the social media platform to view tweets.
Twitter CEO Linda Yaccarino on Tuesday tweeted a protection of the momentary cap introduced July 1 on the variety of tweets customers can learn in a day, and the corporate mentioned promoting has been steady within the days for the reason that step that drew heavy criticism from customers and advertising and marketing professionals.
Yaccarino wrote in her tweet: “when you have a mission like Twitter — you need to make big moves to keep strengthening the platform.” It was her first public touch upon the bounds introduced on Saturday by proprietor Elon Musk, who mentioned the step was meant to discourage “extreme levels” of information scraping and system manipulation.
In the times since Musk’s announcement, Twitter customers posted screenshots displaying they had been unable to see any tweets, together with on the pages of company advertisers, after hitting the restrict. And advertising and marketing professionals mentioned it might undermine Yaccarino’s efforts to draw advertisers.
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Twitter mentioned solely a small share of individuals utilizing the platform have been affected by the bounds.
“To ensure the authenticity of our user base we must take extreme measures to remove spam and bots from our platform,” the corporate mentioned in a weblog put up on Tuesday.
The restrict took have an effect on quickly after Twitter started requiring customers to log into an account on the social media platform to view tweets.
Facebook father or mother Meta Platforms mentioned it plans to launch microblogging app known as Threads, a rollout that represents a direct problem to Twitter which has been closely criticized since Musk purchased the corporate for $44 billion in 2022.
Asked in an electronic mail why the CEO didn’t touch upon the transfer till three days after it was introduced, Twitter didn’t remark however despatched Reuters a poop emoji, the corporate’s customary response to media inquiries.
First printed on: 05-07-2023 at 09:00 IST
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