India’s leisure and media trade is anticipated to the touch $73.6 billion by 2027, rising at 9.48 per cent CAGR, in accordance with PwC’s Global Entertainment & Media Outlook 2023-2027. This progress shall be led by segments comparable to internet advertising, OTT, video video games, and e-sports.

On the again of recent launches from worldwide gamers and growing pay-lite choices, OTT section income surged in 2022 to achieve $1.8 billion. The market will proceed to develop at a formidable fee, growing at a 14.3 per cent CAGR with projected income of $3.5 billion in 2027. “ Although subscription service revenue will expand at a 13 per cent CAGR to reach $2.6 billion, advertising-supported services (AVOD) will grow at a higher rate, albeit from a lower base,” the report famous.

India is the second-fastest-growing video video games market on the planet, with income of $1.7 billion in 2022, and is anticipated to achieve $4.2 billion by 2027, growing at a formidable 19.4 per cent CAGR.

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“The Indian Internet advertising market is among the fastest-growing in the world, with a 12.3 per cent CAGR expected to see total revenue climb from $4.4 billion in 2022 to $7.9 billion by 2027,” the PwC report famous.

The nation’s TV promoting market recovered strongly from the Covid pandemic downturn, with income increasing 11.9 per cent in 2022 to achieve $4.7 billion. “There remains considerable room for growth with advertisers keen to access India’s vast population and large live audiences. TV ad spend will grow at a 6.4 per cent CAGR to reach $6.5 billion in 2027. At this time, India will be the fourth-largest TV advertising market globally,” the report added.

Rajib Basu, Partner & Leader – Entertainment & Media, PwC India, stated: “The Indian media and entertainment outlook for the next few years will show an exciting pace of growth. We have a good view of how the industry has reset itself after the pandemic. Increased mobile penetration and the use of digital technologies are poised to disrupt existing channels and create new possibilities in the years ahead for the sector.”