Summit Technical Solutions, the Egyptian firm specialised within the discipline of built-in options, introduced Sunday that it’s going to change its model that lasted for almost 20 years.

The change of the brand new model is a step amongst many within the firm’s formidable technique within the Egyptian market and overseas in its endeavor in direction of extra success.

The firm’s trademark is an integral a part of the communication identification, and reflection of its psychological picture within the minds of its prospects. Summit seeks to keep up the successes it has achieved over these years because of its earlier identification, with a brand new starting awaiting it after revealing its new identification.

The new emblem is an built-in community of interactive models. They symbolize quite a lot of options and companies that Summit supplies to its prospects. The actual worth of those models lies within the built-in efforts in direction of a typical purpose, which is represented within the massive form that all of them kind collectively, and the person squares and the dice directed in direction of the highest – a mirrored image of the corporate’s future development.

The selection of the colour purple symbolizes the power and vitality of the corporate, and the image displays the letter S, referring to the corporate’s identify.

Commenting on this rebranding, Magda El Sabaa, President of Summit Technology Solutions, expressed her happiness. She stated that the choice to vary the model was thought by means of. It emerged from the corporate’s future imaginative and prescient and inside the framework of the transformation into a bunch specialised within the discipline of expertise funding and adopting modern technological options.

El Sabaa added that the corporate, which was launched within the late 80s of the final century below the identify Orascom Technology Systems, then developed by means of a profitable alliance with the Japanese firm Sumitomo in 2003. “As a result of which, we changed the company to Summit Technology Solutions. Over the past 20 years, the company underwent great challenges, and came up with new and innovative solutions, a large national project portfolio, and a strategic customer base,” she defined.

 El Sabaa added that her firm achieved important revenues and development, and since a brand new part of development and regional growth is about to start out, having a brand new emblem and identification turned essential to mirror the adjustments of the brand new part. “The new logo embodies our shared vision, values and aspirations,” she continued.