Disney Star, Sony Sports and ViaCom18 shall be locked in a three-way tussle to earn the BCCI media rights when they’re up for public sale on August 31. The media rights are a 5 12 months interval of 2023 to 2028. The Indian cricket board is promoting its bilateral cricket media rights by an e-auction course of.

The media rights which are up on the market are to broadcast the matches on tv and stream the identical on digital platforms.  According to a report by Cricbuzz Zee and FanCode haven’t proven curiosity within the media rights as have Google and Amazon.

The three-way battle between Disney, Sony Sports and ViaCom18 is anticipated to be intense because the rule for the public sale is ‘free for all’, which means that the bidding course of can proceed until just one participant stays on the desk. The ‘free for all’ rule additionally permits consortiums to enter the bidding course of.

The BCCI shall be promoting the media rights in two totally different packages, India subcontinent TV and India subcontinent and world digital. Package A, which is for TV, has the bottom value of Rs. 20 crore. Package B, which is for digital and remainder of the world, has the bottom value set at Rs. 25 crore. So the The preliminary variety of matches for the upcoming media proper cycle is 88 however the variety of video games are anticipated to extend.

Disney Star at present maintain the media rights for each the TV in addition to digital platform. Disney Star received the media rights for for Rs. 6,138 crore.